myinvoice is Air BP’s electronic invoicing system. With myinvoice Air BP customers can manage their Air BP invoices 24/7 from anywhere in the world.
Having been involved in the launch of Air BP’s previous digital invoicing tool, we were tasked with communicating the move over to myinvoice – Air BP’s new system.
The campaign material included a series of emails to inform customers of the change, explain why and when Air BP were moving their customers over to the new system, and how they can access it. The initial alerts were supported by further communication to help customers get the most out of the new system and get help with getting on board if they needed it.
The campaign was automated to allow customers who didn’t sign up quickly to be reminded of what they should do in order to continue managing their account digitally.
The email comms linked to a range of supporting materials including;
- explainer animations
- ‘how-to’ demo videos
- promotional ‘benefits’ flyer
- guides to help existing customers migrate over to myinvoice
- step-by-step instructions (which differed for existing and new customers) on how to get up and running quickly on myinvoice.
The campaign was translated into 5 additional languages.