The task
To communicate the seasonal drive on sales for Cadburys’ Creme Eggs to both staff and customers throughout Martin McColl stores
in UK.
The creative
The ‘Goooo on’ campaign was featured in the staff magazine with targets clearly highlighted for staff to work towards, backed up with an incentive for them to hit the targets. Customer facing POS, adverts and display material was created and supported with a creme egg ‘stamp’ book, encouraging customers to collect stickers to gain a free egg when the book is complete.
The result
Record sales!