Commonwheels car club direct mail

The task

Create a range of communication to promote a new concept in car share within Newcastle city centre.

The creative

We created a recogniseable style across all material which included displays, direct mail and eshots, all of which incorporated illustrated Commonwheels’ cars and members. We incorporated interesting diecuts to create visually appealing pieces, and encourage the recipient to pass on to others in their organisation (the ‘look-at-this’ factor!).

The result

The material created is reported to have created lots of healthy discussion and enquiries about the new concept. Car share has vastly increased its membership and consequently increased the amount of car share vehicles on the roads.