Branding for BP’s international driving championship

Branding for BP’s international driving championship

Back to portfolio BP’s international driving championship branding The task To create a brand for BP’s biennial international driving championship and to communicate the importance of the next event to top line management in order that they could convey the...
Integrated campaign for Air BP Sterling Rewards programme

Integrated campaign for Air BP Sterling Rewards programme

Back to portfolio Air BP Sterling Rewards branding and integrated campaign We were asked to come up with a name and brand identity for the first ever loyalty programme for the general aviation market, rewarding Air BP Sterling Card custom. The creative was developed...